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14 December 2021

FTX (with Sam Bankman-Fried & Mario Gabriele)

3Frameworks
13Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster34:00

How Rival Exchanges Secretly Socialized Trading Losses

SBF exposes how the leading futures exchange of 2018 failed to liquidate losing positions fast enough and quietly passed the losses on to other customers.

  • The dominant futures exchange was losing about $1M/day to a broken risk engine
  • Customers with negative account balances simply weren't able to pay the shortfall
  • The exchange covered the gap by clawing back a portion of winning customers' profits weekly

“each week they would email the customers and be like congrats you got 83 of your p l this week the other 17 went to…”

Sam Bankman-Fried · 37:00
#risk management#exchange failures#customer trust

Hot Take· 2

Hot Take1:28:30

Radical Transparency as a Deliberate Strategy

SBF explains why FTX opens its data room and shares detailed public volume data despite conventional startup secrecy norms.

  • SBF questions conventional wisdom by asking whether the underlying reasoning still holds
  • Much of FTX's internal data would eventually become public regardless of secrecy efforts
  • Openness mirrors FTX's philosophy of giving people full context to make good decisions

“when you think something is dumb it's a good flag to look into it and see whether you're dumb or it's dumb”

Sam Bankman-Fried · 1:29:00
#transparency#company culture#contrarian thinking
Hot Take1:42:00

Defining the Social Media Era with Mario Gabriele

Mario asks SBF to characterize the current cultural and financial moment, and SBF argues social media is the defining force reshaping markets and society.

  • Social media has sped up news cycles from editorial cycles to tweet cycles
  • Memes now influence finance and even elections
  • SBF believes we're still early — maybe a quarter of the way — into understanding this era's implications

“i think the defining property of today um probably is social media”

Sam Bankman-Fried · 1:42:30
#social media#market cycles#culture

Explainer· 4

Explainer11:30

Comparing Crypto Spreads to Wall Street Basis Points

SBF contrasts the tiny basis-point margins prized at Jane Street with the double-digit percentage spreads he found in early crypto markets.

  • In traditional finance, a single basis point of edge on a trade is considered excellent
  • Crypto spreads in 2017-2018 were sometimes 10-20%, orders of magnitude larger
  • This gap is what convinced SBF the opportunity was worth pursuing full-time

“if you can make one basis point on a trade in traditional finance that's a good trade”

Sam Bankman-Fried · 12:30
#Jane Street#trading margins#crypto vs traditional finance
Explainer30:00

Why an Exchange? The Zero-Marginal-Cost Matching Engine

SBF explains why building an exchange, not a broker-dealer or custody firm, was the highest-leverage business to build in crypto.

  • Exchanges were making billions in high-margin revenue with near-zero variable costs
  • The core exchange business model is fundamentally a matching engine for bids and offers
  • Crypto's value chain has far fewer intermediaries than traditional equities trading

“the core business model is you have a matching engine right and you let people submit bids and offers to it”

Sam Bankman-Fried · 31:30
#business model#exchange economics#crypto infrastructure
Explainer42:00

Crypto's Flat Trade Chain vs Traditional Finance's Dozen Intermediaries

SBF and the hosts compare the many intermediaries involved in a single equities trade to crypto's simple buyer-seller-exchange structure.

  • A single Robinhood equities trade can involve roughly a dozen separate intermediary firms
  • In crypto, a trade typically only involves a buyer, a seller, and the exchange
  • This structural simplicity is why the exchange layer captures outsized value in crypto

“there are 12 firms right because you buy side and sell side”

Sam Bankman-Fried · 42:30

“there's a buyer there's a seller there's the exchange”

Sam Bankman-Fried · 43:30
#market structure#equities vs crypto#intermediaries
Explainer1:14:00

Brand Building vs Direct Marketing at FTX

SBF distinguishes FTX's sports sponsorships and celebrity deals as brand investment rather than direct customer acquisition.

  • High-profile partnerships aren't the most efficient way to directly acquire customers
  • The goal is making FTX memorable and legitimate to a broad audience, including institutions
  • Brand equity is meant to make future direct marketing efforts credible rather than 'scammy'

“we think of it as brand rather than marketing if that makes sense”

Sam Bankman-Fried · 1:14:30
#brand strategy#marketing#trust building

Story· 3

Story07:00

From Zero Crypto Knowledge to a CoinMarketCap Click

SBF describes the literal first steps he took investigating crypto, admitting he knew almost nothing about bitcoin or blockchains at the time.

  • SBF's first crypto research was simply clicking through coinmarketcap.com
  • He knew almost nothing about bitcoin or blockchain technology when he started
  • He felt compelled to act immediately once he spotted the opportunity

“the first thing i did i can actually step-by-step go through it's a pretty simple process um i went to coinmarketcap.com um i clicked on…”

Sam Bankman-Fried · 07:00

“it was very hard for me to do anything but immediately go try to do that”

Sam Bankman-Fried · 11:00
#origin story#crypto#curiosity
Story20:30

The Japan Bitcoin Arbitrage That Launched Alameda

SBF recounts the logistically complex trade of buying bitcoin in the US and selling it at a premium in Japan, which became Alameda's breakout trade.

  • Korean won restrictions made the 'kimchi premium' untradeable, but yen was not restricted
  • The Japan bitcoin premium ran 5-20% above US prices
  • The trade generated roughly $1M/day for a few weeks before capital caught up with the opportunity

“korean bitcoins were trading 10 to 50 above american bitcoins”

Sam Bankman-Fried · 20:00

“we still made like a million dollars a day from it during that period”

Sam Bankman-Fried · 22:00
#arbitrage#Alameda Research#crypto trading
Story25:00

Raising Capital for a Two-Month-Old Crypto Firm

SBF describes the awkward investor pitch meetings where LPs asked for audits and policies that simply didn't exist yet in crypto.

  • No crypto company had ever been audited at the time Alameda was fundraising
  • Investors asked for risk and custody policies the young firm hadn't written yet
  • Alameda competed for capital against token issuers claiming astronomical returns

“this can you show me your audits we're like literally no crypto company has ever gotten audited before”

Sam Bankman-Fried · 26:00
#fundraising#venture capital#early-stage startup

Q&A· 2

Q&A56:00

Why FTX Launched Overseas Before Serving US Customers

SBF explains the regulatory reality that pushed FTX to start outside the US and build toward US derivatives licensing over years.

  • US derivatives licensing was expected to take roughly five years from a standing start
  • FTX chose to launch overseas first and build a US-compliant product later
  • SBF admits he was initially too skeptical of the US opportunity

“so you know we started by not servicing americans”

Sam Bankman-Fried · 58:30
#regulation#market entry strategy#derivatives licensing
Q&A1:37:30

Grading FTX Five Years Out: A+ vs C Scenarios

The hosts push SBF to define what success and mediocrity would look like for FTX half a decade into the future.

  • Becoming the biggest crypto exchange is a core success metric
  • Successfully penetrating retail users and expanding beyond crypto are key unproven bets
  • A 'C' outcome would be remaining a mid-pack exchange without meaningful expansion

“did we become the biggest crypto exchange i mean i think that that's clearly going to be one of the kind of core metrics here”

Sam Bankman-Fried · 1:38:00
#strategy#goal setting#self-assessment

Takeaway· 1

Takeaway1:10:00

FTX's Scale by Late 2021: Volume, Users, and the Derivatives Push

SBF shares live headline stats on FTX's growth and previews the upcoming push into US derivatives.

  • FTX had grown from roughly 12th to 3rd biggest exchange by volume in a year
  • The exchange was processing about $15B in daily volume globally
  • FTX US Derivatives (formerly LedgerX) was positioned to bring a missing derivatives suite to US customers

“we have 15 billion dollars of volume globally in the last day”

Sam Bankman-Fried · 1:10:30
#growth metrics#company milestones#derivatives