Technology Makes Moats More Valuable and More Fragile
Technology simultaneously expands the upside available to winners and accelerates the destruction of companies that fail to adapt. Global distribution and adjacent markets let exceptional businesses become much larger, but faster adoption and competition make unattended advantages less durable.
- Fewer businesses can remain unchanged for a decade without active management.
- Internet distribution allows companies to address global markets.
- Strong companies can leverage advantages into adjacent products and markets.
- Success can create bureaucracy that undermines future adaptability.
“it's very very hard to say well with no minding of the ship this business will just stay consistent”
“take darwinism and turn up the knob a few clicks”