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10 March 2021

Meituan

3Frameworks
12Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take1:19:00

Tencent: Berkshire Hathaway, Apple, and Sequoia Rolled Into One

Hosts argue Tencent's WeChat mini-program ecosystem gives it unmatched leverage as both a financial investor and a traffic gatekeeper across Chinese tech.

  • WeChat mini-programs let Tencent-backed companies like Meituan reach massive audiences without Tencent building its own commerce infrastructure.
  • Hosts compare Tencent to Berkshire Hathaway (indifferent to control, just wants ownership of great businesses) and to Apple's App Store as a gatekeeper.
  • The implicit threat of funding a rival if you don't take Tencent's money gives it outsized leverage in nearly every deal.

“From a capital allocator perspective, Tencent is like Berkshire Hathaway.”

1:20:00

“Oh, and by the way, they might do it to your competitor if you don't take their money.”

1:21:00
#Tencent#WeChat#mini programs
Hot Take1:38:00

The Risk Nobody's Pricing In: What If Tencent Turns Off the Tap?

Hosts probe whether Meituan's reliance on WeChat mini-programs, and the emerging community group-buying battle, are underappreciated risks to its dominance.

  • Roughly half of Meituan's users transact through WeChat mini-programs rather than the standalone app, raising the question of who truly 'owns' the customer.
  • Hosts debate whether Meituan's data moat is strong enough to retain users if Tencent restricted mini-program access.
  • Community group buying is flagged as a new front where Meituan's usual scale advantages may not automatically translate into a win against Pinduoduo.

“any fracture in that relationship would certainly be detrimental to Maiton.”

1:38:30
#risk#WeChat dependency#community group buying

Explainer· 3

Explainer34:00

Dianping: The Zagat-Inspired Review Site China Needed

Founder Tao Jung built Dianping in 2003 from the insight that Chinese restaurant menus needed curation far more than US ones, creating an internet-native reviews business years ahead of Yelp.

  • Tao Jung, a Wharton MBA, chose not to clone an existing US model and instead built Dianping himself, inspired by using Zagat guides in Philadelphia.
  • Dianping innovated with dish-level ratings, category breakdowns (food/decor/service), real average check prices, and heavy photo/video use years before Instagram.
  • Unlike Yelp, Dianping integrated deep into the transaction: reservations, pre-ordering, discounts, and even delivery.

“So people sort of derisively at the time would call Dian Ping the Yelp for China, but A, it wasn't is way more than Yelp.…”

34:00

“It never made any sense to me why all those are separate businesses in the US. You got Yelp, you got Open Table, you had…”

40:00
#Dianping#Tao Jung#reviews
Explainer1:33:00

Meituan by the Numbers: Bigger Than DoorDash, More Cash Flow Than Zoom

A scale comparison shows Meituan's 2019 revenue and cash flow dwarf DoorDash's and even exceed Zoom's, despite serving a very different, lower-margin category.

  • In 2019 Meituan generated about $15B in net revenue, roughly 5-7x DoorDash's 2020 revenue even after DoorDash's pandemic-driven 3x growth.
  • Meituan's 2019 operating cash flow (~$1B) already rivaled Zoom's full-year 2020 operating cash flow, despite Zoom's vastly higher software margins.
  • Users average 27 transactions per year across roughly 475 million active users and 6.5 million merchants.

“we're talking about a business that is at least 5x the scale already of Doordash.”

1:33:30

“already Maiton is doing more operating cash flow, likely than Zoom.”

1:34:30
#financials#DoorDash comparison#Zoom comparison
Explainer1:23:00

COVID's Mixed Bag: Crushed Travel, Rescued Delivery

Unlike DoorDash's straightforward pandemic tailwind, Meituan saw its high-margin travel business collapse even as delivery held up, before the stock went on a historic run.

  • Meituan's high-margin hotel/travel business was crushed early in the pandemic while food delivery held up, unlike DoorDash's unambiguous tailwind.
  • Q1 2020 total revenue fell 12%, but by Q2 2020 revenue was already up 9% year-over-year.
  • The stock ran from a $65B market cap in May 2020 to roughly $300B by February 2021, becoming China's third-largest tech company by market cap.

“COVID was an unalloyed good for DoorDash, it's a little more complicated for Maitwan.”

1:23:00
#COVID-19#stock performance#travel business

Story· 4

Story08:00

Wang Xing's Serial Cloning Career: Friendster, Facebook, Twitter

Meituan founder Wang Xing grew up amid China's early reform-era entrepreneurship, joined the same BBS circles as future tech titans, and built three consecutive US-model clones before finding lasting success.

  • Wang Xing grew up in a first-generation entrepreneurial family and was part of the same early-internet BBS culture as Pony Ma, Jack Ma, William Ding, and Colin Huang.
  • He built a Friendster clone (Duoduo You) that failed, then pivoted to an exact pixel-for-pixel Facebook clone (Xiaonei) that succeeded and was sold for $2M before becoming Renren.
  • His next venture, a Twitter clone called Fanfou, got 2 million users quickly but was shut down by the Chinese government for political content.

“I have found my calling. I'm gonna go recreate this in China.”

13:30

“Literally, the early versions of the site had the footer at the bottom, a Mark Zuckerberg production.”

16:00
#Wang Xing#origin story#Renren#Fanfou
Story27:00

The Thousand Groupon War: 5,000 Clones, One Survival Strategy

China's group-buying boom spawned roughly 5,000 competing startups; Meituan survived by expanding into tier-2 and tier-3 cities that rivals ignored.

  • At its peak, roughly 5,000 Chinese group-buying startups competed, with 20-30 new clones launching daily, including a Tencent-backed Groupon JV called Gaopeng.
  • Meituan's key survival edge was expanding into tier-2/tier-3 cities that competitors focused on tier-1 coastal cities ignored.
  • By the end of 2011 only Meituan, the BAT platforms, and standalone Dianping remained standing.

“There were there were 5,000 companies. At one point, 20 to 30 new Groupon clones getting started every single day in China”

27:00

“China scale is all we need to say.”

28:00
#Groupon clones#market war#tier-2 cities
Story52:00

Foot Soldiers to Couriers: Group-Buying Armies Become Delivery Fleets

Meituan and Dianping repurposed their door-to-door sales forces into food-delivery couriers, giving them a head start, with rivalries turning violent on the streets.

  • Meituan and Dianping converted their group-buying sales armies into couriers rather than building delivery fleets from scratch.
  • Courier management was explicitly militaristic, with commanders and formation-style structure, unlike the West's independent-contractor gig model.
  • Rivalry escalated into physical street fights between Meituan and Ele.me/Dianping couriers, drawing government intervention.

“It's not that hard to give those folks a cheap Android phone and a scooter and convert them into couriers.”

52:30

“Maitoan couriers and Ulema slash Dianpengouriers literally start fighting in the streets.”

1:01:00
#couriers#food delivery#labor
Story1:04:00

The Ele.me Betrayal: Alibaba Backs the 'Losing' Side

Meituan and Dianping's surprise 2015 merger blindsided Ele.me, pushing Alibaba to abandon its Meituan stake and pour billions into the underdog instead.

  • Meituan and Dianping's October 2015 merger blindsided Ele.me, which had just raised $630M and lost its main product-integration partner to a rival.
  • Ele.me's CEO refused pressure from Tencent and Sequoia to sell to the merged giant, instead partnering with Alibaba, which exited its Meituan-Dianping stake for $900M.
  • Alibaba invested over $10B total in Ele.me, including a $9.5B outright acquisition, yet Meituan grew from 30% to 67% food-delivery market share by 2019.

“screw you guys. No way am I gonna do that.”

1:06:00
#Ele.me#Alibaba#merger#Tencent

Q&A· 1

Q&A1:59:00

Does Antitrust Even Exist in China?

Hosts speculate on how a market as concentrated as Meituan's would fare in China's murky regulatory environment, drawing parallels to Alibaba's Ant Group IPO being pulled.

  • Meituan's dominance would draw heavy US-style antitrust scrutiny, but China's rules are unclear and politically driven.
  • Hosts speculate the real check is protecting small merchants rather than classic market-share antitrust doctrine.
  • They note the Alibaba/Jack Ma and Ant Group IPO episode as evidence the 'plug can get pulled' for political reasons.

“I think it basically the way it works is whatever the communist party wants to do.”

1:59:30

“we're seeing that risk with Alibaba now with Jack Ma and and the ant IPO plug getting pulled.”

2:00:00
#antitrust#regulation#CCP

Tool· 1

Tool2:08:30

Sequoia's Returns: Meituan vs. DoorDash Head-to-Head

A back-of-envelope comparison shows Sequoia's smaller-percentage stake in Meituan vastly outperformed its larger stake in DoorDash, challenging the 'maximize ownership' venture mantra.

  • Sequoia invested roughly $400M across Meituan/Dianping rounds, worth about $4.9B at IPO and far more after a 6x post-IPO run.
  • Sequoia's larger percentage stake in DoorDash was worth roughly $7B, dramatically less than its Meituan return.
  • Hosts question the old venture rule of maximizing ownership percentage, since a smaller stake in a bigger outcome can outperform.

“I wonder if that's different now. I certainly have a different perspective.”

2:10:30
#Sequoia#venture returns#DoorDash

Takeaway· 1

Takeaway2:05:30

Grading the Merger: A+ for Meituan/Dianping, F-Minus for Alibaba

Hosts grade the 2015 merger as near-optimal for Meituan and Dianping shareholders, and a major strategic blunder for Alibaba, which sold out and bankrolled the losing side.

  • For Meituan and Dianping shareholders, merging in 2016 was close to the best possible outcome versus continued cash-burning competition.
  • Alibaba's decision to sell its stake and fund Ele.me instead is graded a major blunder, missing Meituan's subsequent ~$300B run-up.
  • Sequoia and Tencent are highlighted as the biggest overall winners of the saga regardless of which side ultimately prevailed.

“If your name is Alibaba, this was an F minus.”

2:06:00

“Tencent is just so gangster. They're like Sequoia China, but with traffic.”

2:08:00
#grading#M&A#Alibaba