More Startup Capital Can Destroy Rather Than Create Value
The episode challenges the assumption that abundant funding always helps growth companies. When heavily financed competitors spend simultaneously on customer acquisition, they bid up advertising prices, subsidize customers, and can train their organizations to depend on uneconomic growth.
- Companies tend to spend the capital they raise
- Investor incentives encourage faster deployment
- Competitors bid against one another for the same customers
- Google and Facebook can capture much of the incremental spending
- Organizations may lose the ability to acquire customers profitably
“if you raise the money, you will spend the money.”
“all you're doing is driving up the price of customer acquisition.”