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16 December 2018

Tencent

3Frameworks
13Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster1:17:00

Myth: WeChat Pay Is a Huge Profit Center

Unlike Visa-style interchange economics in the US, WeChat Pay actually earns razor-thin margins and functions mainly as ecosystem glue, not a standalone profit driver.

  • US peer-to-peer payment companies chase merchant interchange fees of 2-3%
  • In China, the culturally accepted merchant fee is around 0.6%
  • WeChat Pay's real value is increasing lock-in and enabling the broader commerce ecosystem, not direct profit

“In China, WeChat Pay is actually not very profitable because instead of a culturally accepted two to three percent interchange fee, it's like 0.6%.”

1:17:00
#WeChat Pay#payments economics#fintech

Hot Take· 1

Hot Take1:28:00

Is Tencent the Berkshire Hathaway of Tech?

Hosts float the idea that Tencent's prescient, wide-ranging investment portfolio rivals Berkshire Hathaway's track record.

  • Tencent holds major stakes in Riot, Supercell, Epic, Tesla, and Snap, among others
  • Its investment timing (e.g., Riot in 2011, Snap post-IPO) has repeatedly proven prescient
  • The comparison isn't limited to Asian tech investors, but to tech investors globally

“some people out there are starting to refer to Tencent and its management team as like the Berkshire Hathaway of tech, not just like Asian…”

1:28:00
#Tencent investments#Berkshire Hathaway comparison

Explainer· 1

Explainer1:07:00

Official Accounts and Mini Programs: WeChat Becomes an Operating System

How WeChat evolved from a messenger into a platform businesses and entire startups (like Pinduoduo) could be built on top of.

  • Official accounts let businesses message and interact with large numbers of WeChat users
  • Mini Programs (2017) added real app-like functionality inside WeChat
  • Didi, Meituan-Dianping, and Pinduoduo all built major businesses on top of the WeChat platform
  • Tencent also took equity stakes in many of these companies built on its platform

“Official accounts are a lightweight way for a business or an entity, not a person, to interact with users who want to interact with them…”

1:07:00

“this now unlocks actual like more functionality from like programmatic, like actually, you know, building a tech enabled experience for companies.”

1:11:00
#WeChat#mini programs#official accounts#platform strategy

Story· 8

Story12:30

Shenzhen: From Fishing Village to China's First Special Economic Zone

The history of how Deng Xiaoping's reforms turned a 30,000-person fishing village into the 'Silicon Valley of China,' the soil Tencent was founded in.

  • Shenzhen sat across the bay from Hong Kong and was historically a fishing/market town of ~30,000 people
  • Deng Xiaoping chose Shenzhen as China's first Special Economic Zone to introduce capitalism gradually
  • Shenzhen grew via import/export, manufacturing, then high tech into a 12 million+ person city
  • The greater Pearl River Delta region now has ~60 million people, the largest continuous urban area in the world

“Deng has this famous quote about this where his concept is let some people get rich first.”

12:30

“It's like if you took all of California and you condensed it into like the Bay Area, or or maybe the Los Angeles area is…”

13:00
#Shenzhen#China history#special economic zone
Story13:30

Pony Ma's Rise: Precocious Student to Overnight Entrepreneur

The biography of Tencent founder Pony Ma, from a top student in Shenzhen to selling his first app while still in college, contrasted with Alibaba's Jack Ma.

  • Born 1971 in Hainan; family moved to Shenzhen when his father took a port manager job
  • Top of his class, studied computer science at Shenzhen University
  • Sold a side-project app to his internship employer for 50,000 RMB while still in school
  • Sharp contrast with Jack Ma: technical vs. non-technical, insular vs. Western-facing

“He eventually adopts the English name pony, uh, which is a reference to his last name, Ma, which means horse, so he is pony horse.”

13:30

“he's already sold his first company, he's still in college.”

15:30
#Pony Ma#biography#Shenzhen University
Story26:00

Birth of QQ: Cloning ICQ and Surviving the AOL Lawsuit

How Tencent's OICQ clone of ICQ took off in internet cafes, got sued by AOL, and rebranded to QQ with its now-famous penguin mascot.

  • OICQ (Open ICQ) spread through Chinese internet cafes, hitting 1 million users within nine months
  • AOL, which had acquired ICQ, sued Tencent and forced a name change
  • An employee overheard users calling it 'QQ' on a bus, inspiring the rebrand
  • Tencent also replaced ripped Disney avatar art with an original penguin mascot to avoid further infringement

“they serve them a lawsuit and uh demand that they take down the uh service or at least change their name.”

26:00

“not only do they rebrand OICQ to QQ, they fully embrace the cuteness.”

30:30
#QQ#ICQ#AOL lawsuit#branding
Story1:42:00

The NASPERS Deal: Maybe the Greatest Investment of All Time

The reveal of how South African media company NASPERS turned a $32M investment in Tencent into a stake worth over $175 billion, argued as a candidate for history's best investment.

  • NASPERS and Li Ka-shing invested alongside IDG in a 2001 recapitalization after Tencent struggled to find a buyer
  • NASPERS ended up with roughly a third of Tencent for around $32 million total
  • By March 2018 that stake was worth $175 billion, a ~5,500x return
  • NASPERS still holds most of the stake decades later, unlike VC funds that must distribute shares

“it represents a 5,500 X from the 32 million to their 175 billion dollars of of shares in Tencent.”

1:42:00

“that investment makes NASPERS the most valuable company in Africa.”

1:43:00
#NASPERS#venture investing#Tencent valuation
Story58:30

The WeChat 'Black Room' Sprint

Engineer Alan Zhang volunteers to build Tencent's mobile messaging answer, sequestering a small team to build WeChat in two months.

  • Alan Zhang, who built Foxmail, emailed Pony Ma directly offering to lead the mobile messaging effort
  • Ma replied approving the plan the same night
  • The team locked themselves away and built the first version of WeChat (then 'Weixin') in about two months
  • WeChat launched into a crowded field including Xiaomi's Mi Talk and Hong Kong's Talkbox

“they go lock themselves away in uh I think Pony refers to it as like a black room, it's like a room with like blackboards…”

58:30
#WeChat origin#Alan Zhang#product development
Story1:15:30

Lucky Money: How Red Envelopes Bootstrapped WeChat Pay

A cultural gifting tradition turned into the on-ramp that got millions of users to link bank accounts to WeChat Pay.

  • Users could win 'lucky money' inside WeChat without ever connecting a bank account
  • Street vendors began accepting lucky money balances as real payment
  • This merchant acceptance created demand for users to link bank accounts to spend and top up
  • The mechanic ties into the Chinese New Year tradition of giving money in red envelopes

“the thing that bootstrapped their uh WeChat payment platform was that street vendors and other people started accepting your sort of winnings from lucky money…”

1:15:30
#WeChat Pay#lucky money#fintech adoption
Story1:24:30

Building a Gaming Empire: Riot, Supercell, Epic, and PUBG

A rundown of Tencent's global gaming acquisitions that made it the largest gaming company in the world across every major region.

  • Tencent acquired a majority stake in Riot Games (League of Legends) in 2011
  • Bought Supercell (Clash of Clans) for $8.6 billion in 2016, dominating mobile gaming in Europe
  • Took a 40% stake in Epic Games, maker of Fortnite
  • Published PUBG in China and holds equity in the studio behind it

“they now have the largest mobile game in China. They have the largest mobile game in Europe”

1:24:30

“Tencent controls the largest mobile games in basically every you know major mobile internet using uh continent in the world.”

1:27:00
#gaming#Riot Games#Supercell#Epic Games#PUBG
Story1:21:30

The WhatsApp Deal That Got Away

Tencent was in deep talks to acquire WhatsApp for roughly $10 billion in early 2014, until Pony Ma's back surgery delayed meetings and Facebook swooped in.

  • Tencent saw WhatsApp as its gateway to running the WeChat playbook in Europe
  • Talks stalled when Pony Ma needed back surgery and couldn't attend California meetings
  • Facebook acquired WhatsApp for $19 billion in a weekend during the gap
  • The hosts speculate Tencent's interest may have driven both the speed and price of Facebook's deal

“the price tag was kind of somewhere around 10 billion uh I think a less than 10 billion.”

1:21:30

“Facebook swoops in, Zuckerberg swoops in, buys the company for 19 billion dollars, you know, in a weekend.”

1:22:30
#WhatsApp#Facebook#M&A near-miss

Q&A· 1

Q&A1:36:00

Is Tencent Innovative or Just a Ruthless Copycat?

The hosts directly debate whether Tencent's success comes from genuine innovation or aggressive cloning and dealmaking.

  • Tencent's core products (QQ, WeChat) were originally clones of foreign products
  • But localization and product execution made those clones category winners
  • The hosts conclude Tencent is genuinely both an innovator and a highly effective copier/investor

“Are they an innovative company? Or are they sort of a very good sort of ruthless cutthroat investment and and copying company?”

1:36:00

“Both, of course.”

1:36:00
#Tencent strategy#innovation vs cloning

Takeaway· 1

Takeaway1:31:00

ByteDance: The Biggest Threat to Tencent's Attention Empire

ByteDance (TikTok/Douyin) is identified as the clearest existential threat to Tencent because it competes directly for the user attention that fuels Tencent's entire ecosystem.

  • ByteDance grew from a news aggregator into a global short-video powerhouse (TikTok/Douyin)
  • It threatens the four hours a day users spend inside Tencent's WeChat ecosystem
  • ByteDance had just raised at a $75 billion valuation, reportedly the world's most valuable private startup at the time

“Byte Dance is the biggest threat to Tencent out there right now. And it is a very, very real threat.”

1:31:00

“just raised capital at a valuation of 75 billion dollars.”

1:33:30
#ByteDance#TikTok#competitive threat