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06 September 2021

TSMC

4Frameworks
14Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster2:12:00

Intel Bet on EUV First -- and Still Missed It

Contrary to the idea that Intel simply ignored next-gen lithography, Intel was actually the biggest early investor in EUV in 2012 -- but still failed to commercialize it, illustrating the innovator's dilemma.

  • Intel invested more than $4 billion in EUV starting in 2012
  • Intel was slower to adopt and skeptical the technology would work
  • To this day no shipping Intel chip has been manufactured using EUV
  • Framed as a textbook case for why disruptive technology often needs a startup, not an incumbent, to commercialize it

“Intel actually saw extreme UV lithography, EUV first. So Intel was the biggest early investor in EUV, committing more than four billion to it in…”

David Rosenthal · 2:12:30

“And I think even to this day, there is not a shipping Intel chip that was manufactured by Intel using UV.”

Ben Gilbert · 2:13:00
#Intel#innovator's dilemma#EUV

Hot Take· 2

Hot Take1:58:30

Why a China-Taiwan Conflict Is TSMC's Biggest Bear Case

The hosts argue that absent a computing paradigm shift, TSMC's moat is nearly unbeatable -- except for the geopolitical risk of China asserting control over Taiwan, which could halt global technological progress.

  • TSMC's process power can't be replicated with money alone by rivals like SMIC
  • The only realistic threats are a paradigm shift in computing or a China-Taiwan conflict
  • It's unclear whether TSMC's manufacturing know-how could be relocated under crisis
  • The risk has escalated noticeably in recent years per the hosts

“Absent a paradigm shift, this is TSMC's to lose.”

David Rosenthal · 1:58:00

“Basically, all of our technological progress would stop.”

Ben Gilbert · 2:03:00
#geopolitics#Taiwan#China#bear case
Hot Take2:19:30

Where TSMC Ranks Among the Greatest Companies Ever

The hosts debate whether TSMC belongs in the top five or top ten technology companies of all time, ultimately landing on top ten given its near-impenetrable moat but lower public brand visibility.

  • Hosts agree TSMC now surpasses Intel in importance and value creation
  • TSMC intentionally avoids consumer branding, letting customers like Apple take the spotlight
  • Debate centers on whether it belongs above or below FAANG-level companies
  • Consensus: top ten, possibly the most successful B2B hardware company ever

“I think we can safely say at this point it surpasses Intel.”

David Rosenthal · 2:19:00

“I don't know that there is a stronger moat that any company has in the entire world than TSMC.”

Ben Gilbert · 2:20:00
#company ranking#moat#grading discussion

Explainer· 2

Explainer39:30

How TI Fumbled the IBM PC and the MOS Transition

TI's talent exodus during the industry's shift to MOS semiconductors, combined with losing the IBM PC processor contract to Intel, cost TI its industry leadership and derailed Morris's path to CEO.

  • TI's top MOS engineers left for Mostech and were poached by Motorola in the mid-1970s
  • In 1980 IBM's secret Boca Raton PC project chose Intel's 8088 over TI
  • That decision standardized the industry on x86 architecture, away from TI
  • Morris had already been moved to consumer products, distancing him from the decision

“In 1980, so Morris has already transitioned to consumer products. IBM puts out a secret RFP bid proposal for a secret project that they're working…”

David Rosenthal · 40:30
#Texas Instruments#Intel#IBM PC#industry transition
Explainer1:05:30

The Modern Semiconductor Value Chain: EDA, Fabless, IP, Equipment, Foundry

The hosts break down the five-part modern chip value chain -- EDA software, IP licensors, fabless designers, equipment makers, and foundries -- and where TSMC and ASML each sit.

  • EDA companies like Synopsys and Cadence make chip design software
  • IP companies like ARM license instruction set architectures
  • Fabless companies (Apple, Nvidia, Qualcomm) design chips without owning fabs
  • Equipment makers like ASML, Applied Materials, and Tokyo Electron sell to foundries like TSMC

“First, there's EDA, there's electronic design automation. This is the software that professional chip designers use to do their work.”

Ben Gilbert · 1:06:00
#semiconductor industry#value chain#EDA#fabless

Story· 7

Story04:30

Morris Chang's Wartime Childhood Across Three Conflicts

Before founding TSMC, Morris Chang survived the second Sino-Japanese War, World War II, and the Chinese Civil War, fleeing between Ningbo, Hong Kong, and Shanghai multiple times before age 18.

  • Born in Ningbo, China in July 1931
  • Fled to Hong Kong during the Second Sino-Japanese War, then fled again after the Japanese invasion
  • Family displaced repeatedly through Shanghai and back to Hong Kong during the Chinese Civil War
  • Escaped to the US for Harvard in 1949 via an uncle in Boston

“So this is crazy. Morris, before he turns 18, he has lived through three major wars: the second Sino-Japanese War, World War II, and the…”

David Rosenthal · 07:00
#biography#founder origin story#Taiwan#China
Story16:30

The Bar-Room Hack That Taught Morris Electrical Engineering

As a mechanical engineer thrown into Sylvania's semiconductor division, Morris taught himself electrical engineering from a Shockley textbook and quizzed a senior colleague at the hotel bar every night.

  • Morris had no formal electrical engineering training when assigned to Sylvania's semiconductor unit
  • He studied Shockley's textbook alone in his hotel room each evening
  • He then bought drinks for a senior, harder-drinking colleague at the bar in exchange for tutoring
  • This informal mentorship became his primary electrical engineering education

“He, being the older colleague, didn't solve all my problems, but he solved enough so that I could move ahead. He was my main teacher…”

David Rosenthal (reading Morris Chang) · 17:30
#self-teaching#mentorship#early career
Story24:30

Turning Around IBM's Failing Transistor Line at TI

Morris's first big win was rescuing TI's near-zero-yield transistor line for IBM's 7090 mainframe, doubling IBM's own internal yield within four months.

  • TI was contracted as a second source for IBM's transistor-based 7090 mainframe
  • TI's line initially had near-zero yield versus IBM's own 10%
  • Morris, applying mechanical engineering discipline, got TI's yield to 20% in four months
  • The win made him a rising star and got him sponsored for a PhD at Stanford

“Suddenly, even TI president Pat Haggerty knew Morris's name. IBM thought Chang had just gotten lucky, but when the company, IBM, sent engineers down to…”

David Rosenthal (quoting IEEE Spectrum) · 26:30
#manufacturing yield#IBM#Texas Instruments#career breakthrough
Story37:00

From Rising Star to Passed-Over Executive at TI and GI

After being passed over for TI's CEO role and demoted, Morris resigned, took a COO role at General Instrument hoping to become its CEO, but resigned again within 18 months after realizing the culture fit was wrong.

  • Passed over as TI CEO despite building its most successful division
  • Moved to consumer products in 1978, then demoted to 'head of quality and people effectiveness' in 1983
  • Resigned from TI after 30 years
  • Joined General Instrument as COO but left within about a year, calling his CEO ambitions over

“I did not think that my aspiration to be the CEO of a major US company was in the cards.”

David Rosenthal (reading Morris Chang) · 45:00
#career setback#leadership transition#General Instrument
Story1:02:00

TSMC Founded With a Zero-Dollar Valuation

When TSMC was founded in 1987, Morris Chang received no founder equity at all -- the Taiwanese government and outside investors owned 100% of the company from day one.

  • TSMC's pre-money valuation was zero dollars
  • Government owned 50%, Philips and Taiwanese business leaders owned the rest
  • Morris received a government salary, not equity, and later bought shares with his own savings
  • Total initial capital raised was $220 million

“It was zero dollars. Morris Chang got no equity in the company. Zero.”

David Rosenthal · 1:02:30
#founding story#equity#Taiwan government
Story1:38:00

The $9 Billion Bet-the-Farm Apple Deal

In 2012, an aging Morris Chang personally closed Apple's chip manufacturing deal, committing $9 billion and 6,000 employees to a dedicated plant -- a mutual bet-the-company risk for both sides.

  • Apple had previously used Samsung to fab its A-series chips, a direct competitor risk
  • TSMC invested $9 billion and 6,000 employees on an 11-month build for a dedicated Apple plant
  • By the iPhone 6 generation, all Apple chips were fabbed exclusively by TSMC
  • The deal is credited with cementing TSMC's ascent past Intel

“If we were to bet heavily on TSMC, there would be no backup plan.”

Jeff Williams (via Bloomberg) · 1:39:30
#Apple#strategic bet#manufacturing deal
Story2:06:00

Steve Jobs' Lowball Offer That Intel Rejected

In the mid-2000s Steve Jobs approached Intel CEO Paul Otellini about making iPhone chips, but Intel rejected what it viewed as a lowball offer, sending the business to Samsung and later TSMC.

  • Intel already supplied Mac processors and was a natural partner
  • Jobs' offer was deemed too low by Intel's CEO
  • Apple instead went to Samsung, then developed its own chips fabbed by TSMC
  • Framed as one of the biggest strategic errors in tech history

“Jobs made what Adelini considered a lowball offer, and Apple awarded the contract to Samsung.”

David Rosenthal (quoting Bloomberg) · 2:06:30
#Intel#Apple#missed opportunity

Tool· 1

Tool1:24:30

Inside ASML's EUV Machines That Only TSMC Can Fully Use

A deep dive into ASML's extreme ultraviolet lithography machines -- which vaporize molten tin with lasers 50,000 times per second to etch chips at sub-11-nanometer scale -- and why almost no one but TSMC can operate them at scale.

  • EUV machines cost roughly $200-300 million each and require four 747s to ship
  • They generate light by hitting molten tin droplets with a laser 50,000 times per second
  • ASML had to invent new mirror technology since normal mirrors absorb the wavelength
  • Only about 50 machines are made per year, with a long backlog

“It takes four 747s to ship one of these machines.”

Ben Gilbert · 1:25:00

“Yeah, and what I read is that the accuracy with which that laser needs to hit the drop of molten tin is more precise than…”

David Rosenthal · 1:27:00
#ASML#EUV lithography#manufacturing technology

Takeaway· 1

Takeaway1:44:00

TSMC's Flywheel and the End of Falling Prices

TSMC's 27-year 17.4% compound revenue growth and its 2021 decision to raise prices for the first time since Morris's era signal a company that has flipped from commodity price-taker to price-setter.

  • 17.4% compound annual revenue growth since its 1994 Taiwan IPO
  • Market cap grew from $4B at IPO to over $550B (now $1T+) at time of episode
  • TSMC announced price increases of roughly 20% in 2021, reversing decades of price cuts
  • $100B in planned CapEx over three years reinforces the moat

“Since the first IPO in Taiwan in 1994, TSMC has had compound annual revenue growth of 17.4% for 27 years.”

David Rosenthal · 1:44:30

“Nobody's ever done this since the pre-Morris days.”

David Rosenthal · 1:46:30
#financials#pricing power#growth