AAcquired
← All episodes
Andrew Kortina29 October 2018

Venmo (live with Andrew Kortina)

4Frameworks
12Insights

Listen

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take36:00

Almost Everyone Thought Buying Venmo Was a Bad Idea

The episode emphasizes how non-obvious Venmo's value appeared at the time of acquisition. Braintree employees saw a cash-burning product with no revenue plan, while Bill Ready recognized its consumer network as the missing counterpart to Braintree's merchant infrastructure.

  • Venmo appeared to hemorrhage processing cash
  • Braintree already had a profitable transaction business
  • Employees reportedly resisted the acquisition
  • Bill Ready backed the long-term network opportunity
  • PayPal later supplied the scale and balance sheet Venmo needed

“Bill got it, he's like, he's an amazing dude. And I mean, there would be no memo without Bill for sure.”

Andrew Kortina · 36:00

“there was almost a revolt inside of Braintree when they were like, oh yeah, we're gonna buy Venmo.”

David Rosenthal · 38:30
#contrarian investing#braintree#venmo#fintech

Explainer· 3

Explainer25:00

Why Venmo's Early “Dark Accounts” Accelerated Growth

Venmo intentionally created an account-like presence for recipients before they fully joined the service. The approach made invitations and incoming payments part of the product's distribution, supporting a message that potential users were already inside Venmo's network without realizing it.

  • Viral growth was intentional from the beginning
  • Recipients could acquire a presence before active signup
  • Incoming transactions doubled as invitations
  • The strategy reduced friction in network formation

“You're already on Venmo, you just don't know it yet.”

Andrew Kortina · 25:00

“the idea of like a dark account is like a great thing if you're trying to grow really quickly.”

Andrew Kortina · 25:00
#growth#virality#venmo#network effects
Explainer53:30

Why Venmo Could Remove Friction That PayPal Needed

Kortina explains that PayPal was designed for transactions between strangers, requiring safeguards that added friction. Venmo focused on payments among friends, allowing it to make subtly different product choices that improved sharing and growth.

  • PayPal often mediates transactions between strangers
  • Venmo was designed around existing social trust
  • Trusted relationships permit lower-friction interactions
  • Small product differences can materially increase viral growth

“because it was designed for people to use with their friends, you could reduce a lot of friction that PayPal had”

Andrew Kortina · 53:30

“the product was actually subtly different in a way that made it grow faster.”

Andrew Kortina · 54:00
#product design#trust#venmo#paypal
Explainer1:06:00

Fin's Human-and-Machine Answer to Distracting Smartphones

After Venmo, Kortina and Sam Lessin pursued an assistant intended to align the smartphone with a user's goals rather than attention traps. Fin presented itself like an AI assistant while combining people, machines, and software behind the scenes, with customers paying for work by task rather than employing a full-time assistant.

  • The founders viewed smartphones as misaligned with users' goals
  • They wanted an assistant resembling science-fiction AI
  • The service combined human labor with machines and software
  • Variable task pricing replaced a full-time assistant commitment

“your phone just like doesn't feel like it's aligned with your goals.”

Andrew Kortina · 1:06:30

“it's actually powered by a combination of people and machines and software on the back end”

Andrew Kortina · 1:07:30
#fin#assistants#human in the loop#productivity

Story· 6

Story05:30

How Two Penn Roommates Became Startup Collaborators

Andrew Kortina recounts meeting Iqram Magdon-Ismail at Penn and their early attempts to build websites and consumer products. Their first substantial product, My Campus Post, added a university identity layer to college classifieds but struggled with seasonal retention.

  • Kortina and Magdon-Ismail met as freshman roommates at Penn
  • They learned by building paid websites despite limited experience
  • My Campus Post used college verification to create trust
  • The classifieds product suffered from academic-year seasonality

“the first kind of like consumer product we worked on, I think it was our senior year, with like three or four friends. We built…”

Andrew Kortina · 09:00

“the problem was the seasonality of it, like you know, it's very hard to retain a set of college users on a classified site.”

Andrew Kortina · 09:30
#venmo#penn#founders#startups
Story10:00

The Fake Podcast That Got Them a Meeting with Craig Newmark

The founders emailed Craigslist creator Craig Newmark claiming to have a podcast, then flew to San Francisco without equipment or preparation. Hardware failures and poorly researched questions turned the interview into an early lesson in entrepreneurial improvisation.

  • They used a nonexistent podcast to secure the meeting
  • They bought a USB microphone because it looked legitimate
  • Their laptops overheated during setup
  • The interview suffered from inadequate research

“Ikram sent him an email and told him that we had a podcast, which we didn't.”

Andrew Kortina · 10:00

“we flew to uh San Francisco to meet him and like did no preparation or homework or anything.”

Andrew Kortina · 10:00
#craigslist#founders#hustle#podcasting
Story16:00

The Check That Exposed Venmo's Founding Problem

Venmo emerged after several discarded payment ideas, including a browser-based point-of-sale system and SMS payments for musicians. The decisive moment came when Iqram had to repay Kortina with a check, revealing that digital peer payments remained strangely broken for their social group.

  • The founders explored point-of-sale software for a yogurt shop
  • They considered SMS payments for musicians at free concerts
  • A cumbersome check repayment exposed the consumer problem
  • Obopay's weak product convinced them the market remained open

“He wrote me a check to pay me back, and we were like, this is stupid.”

Andrew Kortina · 18:00

“why don't we just go solve this problem that we are experiencing right now?”

Andrew Kortina · 18:00
#venmo#product discovery#payments#origin story
Story15:30

How Payment Messages Accidentally Created Venmo's Feed

Kortina and Magdon-Ismail used early Venmo payments in place of text messages on their BlackBerrys. Seeing a stream of payments describing bars, restaurants, concerts, and other activities led them to recognize that transaction notes could become social content.

  • The founders used Venmo instead of ordinary text messaging
  • BlackBerry displayed payments as an activity stream
  • Payment descriptions documented real social experiences
  • The observed behavior inspired Venmo's feed

“we would use Venmo instead of text messaging.”

Andrew Kortina · 15:30

“We should just make this part of our app.”

Andrew Kortina · 16:00
#venmo#social feed#product design#blackberry
Story28:30

One Street Encounter Produced a Pipeline of Columbia Hires

A stranger recognized the founders' Venmo shirts and introduced them to several engineers, beginning a chain of hires from Columbia. Kortina says the company relied on unconventional recruiting because it lacked the reputation and senior engineering bench that normally attract candidates.

  • Venmo shirts triggered a chance encounter with Matt Hamilton
  • Hamilton introduced John Graham and other engineers
  • Each hire connected the company with more candidates
  • The company used network recruiting because conventional hiring was difficult

“from this random encounter on the street, we hired like 10 kids from Columbia just because we were wearing Venmo t-shirts.”

Andrew Kortina · 30:00

“Yeah, so we had to be scrappy.”

Andrew Kortina · 30:30
#hiring#venmo#networks#startups
Story33:30

Venmo Had to Sell or Shut Down Before Braintree Stepped In

After months of unsuccessful Series B fundraising, Venmo exhausted nearly all usable cash while facing regulatory escrow requirements. Braintree CEO Bill Ready recognized the complementary consumer and merchant networks, pursued an acquisition, and even advanced money before closing so Venmo could make payroll.

  • Venmo failed to secure its Series B
  • Regulatory requirements restricted its remaining cash
  • Groupon offered roughly one million dollars
  • Bill Ready funded payroll before the acquisition closed
  • Braintree and Venmo approached the same market from opposite sides

“it was either like shut down the company or sell it.”

Andrew Kortina · 34:30

“he just like wired us a bunch of money before that, before the deal was closed, to meet payroll”

Andrew Kortina · 35:00
#braintree#acquisition#venmo#fundraising

Takeaway· 2

Takeaway36:00

The Negotiation Rule Behind Venmo's $26.2 Million Price

Kortina says a seller should avoid naming the first number in an acquisition negotiation. Braintree's team instead inferred Venmo's valuation from the amount it expected to raise in a Series B and standard financing terms, arriving at the reported $26.2 million purchase price.

  • Kortina advises against offering the first number
  • Braintree asked about Venmo's expected Series B size
  • The parties discussed a potential ten-million-dollar round
  • Braintree derived the acquisition price from implied post-money valuation

“You never be the first person to throw a number out there.”

Andrew Kortina · 36:30

“then they just kind of like napkined it”

Andrew Kortina · 36:30
#negotiation#acquisition#valuation#venmo
Takeaway1:09:30

The Haunting Difference Between Being Early and Being Wrong

The hosts recommend Jerry Kaplan's Startup, the story of Go Corporation attempting pen computing decades before the market matured. The discussion highlights how visionary timing can still produce the same practical outcome as an incorrect thesis.

  • Go Corporation pursued pen computing far too early
  • Early startup financing demanded severe dilution
  • Technical vision does not compensate for absent market timing
  • Being early can be operationally indistinguishable from being wrong

“you know what the difference is between being early and being wrong? Nothing.”

Ben Gilbert · 1:11:00

“Yeah, that's uh that's a haunting.”

David Rosenthal · 1:11:00
#timing#startups#go corporation#books