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22 November 2020

Virgin Galactic

3Frameworks
12Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take1:19:00

Bull vs. Bear: Is Virgin Galactic's Public Market Valuation Justified?

Weighs the bull case (unique public moonshot exposure, high gross margins, huge addressable market) against the bear case (16 years without a passenger flight, SpaceX's outperformance).

  • Bull case: a public 'moonshot bet' unavailable elsewhere for retail investors
  • Bear case: 16 years since founding with no passenger flight yet
  • SpaceX comparison highlights execution gap despite similar starting era

“there's just no other way or very, very few other ways for people who don't have access to venture capital as an asset class to…”

1:10:00
#valuation#bull case#bear case#SpaceX comparison

Explainer· 2

Explainer19:00

Burt Rutan's 'Feather' Re-entry System Explained

Explains the mechanics of Rutan's feather design that lets SpaceShipOne re-enter the atmosphere safely without heavy heat shielding.

  • Feather creates maximum drag while keeping the aircraft stable during re-entry
  • Avoids the need for heavy heat shielding used by the Space Shuttle
  • The craft 'unfeathers' after re-entry and glides down like a normal plane

“it applies an incredible amount of drag while keeping the aircraft very stable.”

19:30
#engineering#SpaceShipOne#Burt Rutan#aerospace design
Explainer21:00

SpaceShipOne's Air-Launch System: Mothership Meets Rocket

Describes how the White Knight mothership carries SpaceShipOne to altitude before it drops and ignites its rocket engine.

  • White Knight carries SpaceShipOne to about 50,000 feet
  • SpaceShipOne is dropped, then ignites its rocket engine and flies straight up
  • Precedented by earlier air-launch systems like the X-15

“Like this is the craziest system to imagine.”

21:00
#SpaceShipOne#White Knight#air-launch#engineering

Story· 7

Story07:30

From the Ortig Prize to the X Prize: A Century of Innovation Bounties

Traces the history of aviation/space prizes from the 1919 Ortig Prize and Lindbergh's 1927 flight to Peter Diamandis's 1995 pitch for a $10M space prize.

  • 1919 Ortig Prize offered $25,000 for a nonstop NY-to-Paris flight
  • Charles Lindbergh won it in 1927 in the Spirit of St. Louis
  • In 1995 Peter Diamandis proposed a similar $10M prize for a reusable crewed spacecraft

“But this whole idea of like using a prize to spur innovation is pretty cool.”

08:30
#history#aviation#X Prize#innovation prizes
Story13:00

How the Ansari Family and a Hole-in-One Insurance Policy Funded the X Prize

Details the unusual financing structure of the X Prize, including the Ansari family's sponsorship and an insurance-backed guarantee from First USA.

  • Ansari family, Iranian immigrant telecom entrepreneurs, became title sponsors
  • First USA insured $5M of the $10M prize as a 'hole-in-one' bet
  • Peter Diamandis paid $50,000/month in premiums to keep the prize alive

“the biggest donor ends up being the Ansari family, which is a super cool story on its own.”

13:00
#X Prize#financing#insurance#Ansari
Story24:30

Paul Allen's Secret Bet on Scaled Composites

Reveals that Microsoft co-founder Paul Allen secretly funded Scaled Composites' X Prize effort, unknown even to the X Prize Foundation.

  • Paul Allen poured roughly $20M into Scaled Composites' project
  • The funding source was kept secret until after the winning flights
  • Even Peter Diamandis didn't know who was backing the team

“it was relatively secret that this was happening.”

25:00
#Paul Allen#Scaled Composites#secret funding
Story26:00

Branson's Overnight Deal: Buying In the Night Before the Winning Flight

The night before the final X Prize flight, Richard Branson struck a deal with Paul Allen to brand the plane and later acquire the technology to form Virgin Galactic.

  • Branson paid Paul Allen $2 million to put a Virgin decal on SpaceShipOne overnight
  • Branson announced plans to buy the technology and IP after the flight
  • This launched what became Virgin Galactic

“he pays Paul Allen two million dollars, or he cuts a deal to pay two million dollars to put a gigantic virgin decal on spaceship…”

26:30
#Richard Branson#marketing#Virgin Galactic founding
Story30:30

Selling Space: How Virgin Galactic Attracted Early Astronauts

Covers the early ticket sales for Virgin Galactic's $200,000-$250,000 seats, including celebrity buyers.

  • Tickets initially sold at $200,000 apiece
  • Buyers included Angelina Jolie, Brad Pitt, Lady Gaga, Stephen Hawking, and the Winklevoss twins
  • Over 600 people ultimately paid deposits

“Angelina Jolie and Brad Pitt buy tickets. I think they were together at the time.”

30:30

“Lady Gaga buys a ticket, uh, Stephen Hawking.”

30:30
#ticket sales#celebrities#space tourism
Story33:30

Two Tragedies: The Human Cost of Pioneering Space Tourism

Recounts the 2007 ground-test explosion that killed three Scaled employees and the 2014 in-flight breakup of SpaceShipTwo that killed co-pilot Michael Alsbury.

  • 2007 fuel test explosion killed three Scaled Composites employees
  • 2014 SpaceShipTwo broke apart mid-air after premature feather deployment
  • Co-pilot killed, pilot seriously injured; investigation cited pilot error and design/human-factors gaps

“three scaled employees were killed in an explosion when they were testing these engine components”

33:30

“the co-pilot Michael Asbury is killed and the pilot Peter Siebold survives but is seriously injured”

46:00
#tragedy#safety#test flight accident
Story39:30

George Whitesides Takes the Helm and Vertically Integrates Virgin Galactic

George Whitesides becomes CEO in 2010, later leads Virgin's buyout of Scaled's stake to fully vertically integrate design, build, and test capabilities.

  • Whitesides was a former NASA chief of staff and early Virgin Galactic ticket buyer
  • In 2012, Virgin bought out Scaled's stake in the spaceship company
  • Company became able to design, build, test, and fly its own rocket motor in-house

“We've changed dramatically as a company. When I joined in 2010, we were mostly a marketing organization.”

41:00
#leadership#vertical integration#George Whitesides

Tool· 1

Tool44:00

The Spaceport America Deal: New Mexico's Bet on Virgin Galactic

Describes the public-private deal where New Mexico built and financed a $200M spaceport with Virgin Galactic as anchor tenant.

  • New Mexico state government built and financed Spaceport America
  • Virgin Galactic pays about $5M/year in rent as anchor tenant
  • Deal exemplifies government enabling private space innovation

“the New Mexico state government constructs and finances the whole spaceport. Virgin is the anchor tenant, and I believe they pay five million dollars a…”

44:00
#Spaceport America#government partnership#infrastructure

Takeaway· 1

Takeaway1:41:00

Grading the Future: A+, C, and F Scenarios for Virgin Galactic

The hosts outline best-case, middling, and worst-case future scenarios for Virgin Galactic as a business over the next decade.

  • A+ case: high-margin, high-volume reusable space tourism business
  • C case: horizontally disintegrated licensing business without a core moat
  • F case: continued inability to launch passengers, requiring dilutive capital raises

“I I think I think the biggest the biggest uh risk for the F here is that for whatever reason it just continues to be…”

1:44:00
#future scenarios#grading#business model risk